6 tips on how to maximize your collaboration with a Interim Manager or ConsultantHow to make the consultant joining your team feel welcome? How to reach their full potential? Read it here.24.01.2023
The 4 generations in the workplace: tension or enrichmentGetting different generations to work together is a challenge. Today there are four generations in the workplace. It is therefore…05.05.2022
Sciensano – The integration of two scientific institutions into “one health platform”As part of their merger, the two institutes called on BrainTower’s expertise to assist in the development a new vision,…17.01.2021
Commercial Stress Test as a guide for corporate finance in Corona AgeIt’s going fast. Companies crave “business as usual” and gasp for oxygen. For the latter, they don’t only look at…14.10.2020
7 principles for high performing emailA lot of companies use email as a fixed part of their marketing mix. They understand the power of this…02.10.2020
BIO: what is it really?The trend has been very clear for some time now, people are becoming more and more aware of their health.…07.09.2020
Direct Mailing: why it still works well in 2020.We have heard it many times: print is dead! The opportunities in the digital scene are rapidly taking over print…07.09.2020
The impact of Covid-19 on the world of freelancersTo adequately answer this question, BrainTower conducted a research together with Profacts. The main goal of this research was to…07.09.2020
Creative brand communication in times of crisisIn times of crisis we are confronted with bad news and discomforting messages everywhere we look or listen. But fortunately,…07.09.2020
STAY HOME: How influencer marketing can help during a crisis.The streets are nearly empty, non-essential stores are closed for over a week now, teleworking is the newest trend and…07.09.2020
Why standard socio-demographic criteria aren’t relevant anymoreIf you read this, there is a big chance you had some kind of marketing or communications class in the…04.09.2020
Do you reach all your potential target groups?At our last BrainShower we had the honour and the pleasure to welcome Rachid Lamrabat as a guest speaker. He…04.09.2020
How to attract and engage talent?Our very own BrainTower-partner Caroline Vervaeke was a guest speaker at the 10th anniversary of Generations Recruitment. For this occasion,…04.09.2020
Interim management myths: true or false?It is vital for us to place the right people in the right place. And to do this, we want…04.09.2020
AI & Chatbots: the future is yesterdayChatbots and artificial intelligence. Two concepts from which we can no longer escape. For those who are not occupied with…04.09.2020
How Health Marketing keeps brands hotConsumer’s expectations have changed dramatically over the years. Early on, commodities fulfilled our basic needs. Later, commodities where turned into…04.09.2020
Our partner Daltix raises capital to accelerate growth19/06/2019 – Daltix is proud to announce that they have successfully completed a seed round of 1.3 million €. This…04.09.2020
SEO for dummies, get the basics rightSEO, a loaded term in marketing. Dodged by some, feared by many. And there’s a very good reason for this.…04.09.2020
Digital marketeers, better watch out, Ad Fraud is here!While the overall advertising spends on channels like television, print and outdoor is shrinking, there is one channel where ad…04.09.2020
Brands nowadays need guts.Are brands as important as they used to be? Back in the days when there were only a few A-brands…01.09.2020
Confusion about FMCG price dynamicsConsumers as well as retail professionals turn out to be confused about price dynamics in FMCG. A lot of people…01.09.2020
Mass brands are showing cracksLast weekend an interesting article appeared in Belgian newspaper De Tijd: “When mass brands start to show cracks”. The reason…01.09.2020
New retail; what is it and will it create the need for new marketing?Alibaba is China’s largest online commerce company. It controls about 80% of the Chinese online market with marketplaces in both…01.09.2020
Was ASOS’ 40% decline really a surprise?In former times, business landscape was not as intricate. Companies could select which aspect of their business model they would…01.09.2020
Sinterklaas, some retail facts and figures.It’s that time of the year again when children have impatiently awaited the nightly arrival of Sinterklaas bringing them toys…01.09.2020
6 Challenges to consider when going into e-businessIn times where Netflix is using your viewing data to predict which actors you’re most probable to like in their…01.09.2020
Digital technologies at the advertiser: internalisation or outsourcing?Whether digital technologies need to be deployed internally or externally by a partner is an important strategic question for every…01.09.2020
Innovation & inspiration: 5 trends at PLMA’s World of Private LabelOn Tuesday (29th of May), we went to the 2018 edition of the PLMA fair “World of Private Label” at…01.09.2020
7 lessons for doing business in the GulfThe Gulf region’s transition to a post-oil economy comes with both challenges and amazing opportunities for its various sectors and…01.09.2020
Increasing conversion on your e-commerce platform? Here’s how!We all know that the e-commerce world today is swamped with competitors big and small. E-commerce is hot and everyone…01.09.2020
Avoid acquisition stress: 3 advantages of a Commercial Due DiligenceAs mentioned in a previous post, doing a Commercial Due Diligence is key to limiting the risks involved in a…01.09.2020
Why a Commercial Due Diligence is key to a transactionAn acquisition is often prompted by momentum and the occurrence of an opportunity. All too often, this results in a…01.09.2020
The sales revolution: 6 facts to boost your sales automation60% of the digital traffic is mobile. However, research shows that only 1 out of 10 Belgian companies have a…28.08.2020
Nielsen info: what’s in it for you?To adequately answer this question, BrainTower conducted a research together with Profacts. The main goal of this research was to…10.10.2017
