Building a strong brand takes vision, creativity and tenacity.
Brands are only viewed as strong and inspiring if everything they do is relevant and consistent. There is no other way to achieve a durable market position.
MARKETING AND BRAND STRATEGY & IMPLEMENTATION
The worlds of marketing and business never stand still. Markets are always changing in response to hype, trends and environmental factors. The expectations of your customers are always evolving too; they are becoming more and more critical all the time. Competitors cannot afford to stand still either and are always finding new ways to reinvent themselves. Every month, a new player joins the market. Media and tools are constantly changing, and brands have no option but to follow suit. Flexibility and knowledge are the two most essential things they need to do exactly that.
Here’s how we can help:
- Prepare and execute your marketing plan
- Draw up and implement your go-to-market plan
- Operational monitoring based on KPIs and expected return on marketing investment (ROMI)
PRODUCT MANAGEMENT
Bringing a product to market is a delicate process that involves different departments and that must stick to a strict step-by-step plan. Our project managers often have a technical background, depending on the type of business or product, and all of them possess the necessary project management skills.
Here’s how we can help:
- New product development & management
- Market assessment & competitor analysis
- Volume forecasts and pricing
Here’s a taste of possible jobs in this area:
Marketing manager
Marketing director
Brand manager
Product manager
NPD specialist
…
BRAND MANAGEMENT
How do people view your brand? Is that the image you intended to create for your brand, or not quite? Which factors have a major impact on your image, and what can you do to control these? Your positioning is the core element of your brand. Relevant, unique and sustainable positioning is the ultimate goal, as it will guide you in all your future decisions.
Here’s how we can help:
- Market research and analysis
- Brand positioning exercises, testing and validation
- Draw up and align your communication strategy and action plans
- Agency selection
- Media planning and follow-up
Here’s a taste of possible jobs in this area:
Marketing manager – Marketing director – Brand manager – Product manager – NPD specialist – …