Our partner Daltix raises capital to accelerate growth

19/06/2019 – Daltix is proud to announce that they have successfully completed a seed round of 1.3 million €. This fresh capital will support the acceleration of growth in the Benelux and expansion into other markets, as well as the launch of new innovations. Founder and CEO, Jonas Deprez, has attracted investors including a group around Tim Duhamel (InSites Consulting) and Pieterjan Bouten and Louis Jonckheere (Showpad).


The investment will accelerate operational developments in Europe, increase marketing efforts, roll out new innovations and proceed to new, strategic recruitment. “We don’t think in terms of borders and we want to continue to double our turnover in the first few years. Our ambition is to become the Google of retail.” explains Jonas Deprez, CEO of DALTIX. In that context, the company is now concluding a successful capital round.

Jan De Lancker, founder of BrainTower, saw from the very beginning a match between a need arising in the market, the organisation’s own interests and the capabilities of DALTIX. “The importance of data in a highly competitive market is clear. The competences of DALTIX and BrainTower are perfectly complementary. We are very pleased with the entry of a group around Tim Duhamel (Insites-Consulting) and Pieterjan Bouten and Louis Jonckheere (Showpad),” he says.

With the entry of the new investors, DALTIX also gains an enormous knowledge of the FMCG market, together with expertise in the field of SaaS development and sales.


DALTIX differentiates itself from the competition as the one-stop-shop partner for the commercial organisation. The baseline, Beyond Data, expresses that DALTIX does more than just provide data.

The data and insights that DALTIX provides can be summarized under three main pillars: price, promotion and assortment. “Data expertise is a must in today’s competitive landscape. Where many retailers and suppliers do not have this expertise in-house, DALTIX can offer enormous added value. We do this by collecting, enriching and processing online and offline retail data via Big Data and AI technology. Currently we do this for the Benelux market, for more than 5 million products at more than 60 retailers including traditional players but also pure players. Where relevant, regional prices and promotions are taken into account. All insights are made available in useful applications for commercial people. It is now our ambition to conquer other European markets as well.” explains Jonas Deprez, CEO of DALTIX.


In retail, it is extremely important that the data and insights we provide are reliable and action-oriented. That’s why the quality of the insights, but also of the system to arrive at the insights, is of the utmost importance,” says Simon Esprit, CTO of Daltix. “We also focus on speed, because we don’t want customers to have to wait hours or days to get the insights they need to make certain decisions or test their assumptions. That’s why at DALTIX, we use the latest technologies that make it possible to extract certain insights from millions of data points. Words such as Big Data, A.I., Data Mining and Machine Learning are not buzzwords for us, but concrete concepts that we are working on on a daily basis. These advanced concepts are, of course, also to the liking of our engineering team in Lisbon.


DALTIX, founded in 2016 by Jonas Deprez, with nearly 30 employees, is a Belgian company with an important tech-hub in Lisbon (Portugal). DALTIX offers a unique platform for real-time insights into the main drivers of Food, FMCG and DIY retail: price, promotions and assortment. Thanks to the state of the art technology, DALTIX is able to deliver unique insights very quickly in an accurate and user-friendly way. On this basis, retailers and suppliers can build their commercial strategies, improve their bargaining positions and identify unique opportunities and evolutions in the market. Thanks to solid growth in recent years, the company has successfully completed a capital round of € 1.3 million in order to realise its European ambitions and the launch of new innovations.