Category Management & Trade Marketing

Retailers and brands must think carefully about their positioning when developing an in-store strategy. From category management to trade marketing: everything must be aligned with the image you want to convey.

Category management

Stores have to make do with limited floorspace, but brands never stop refreshing their product range. That raises some questions: does every SKU contribute to a positive ROI, and does every product boost the image of brand/store? Are customers actually buying the products on offer? Do we need to invest in specific promotional campaigns and actions? How best do we use the floorspace we have available?

To answer these questions, you need excellent knowledge of the retail landscape and clear insight into the mass of available data to develop the most profitable product range strategy.

Here’s how we can help:

  • Category management & development
  • Space management
  • Business intelligence: Nielsen, GfK, Daltix,…


Your various business-to-business customers (retailers, out-of-home channels, food service) have different needs and expectations because their end customers have different needs and expectations. Each one needs a specific action plan to bring your products to market: different promotional campaigns, different communication, different materials and so on.

Here’s how we can help:

  • Determine your trade & shopper marketing strategy
  • Draw up and implement your brand activation planning
  • Guarantee excellent execution
  • Monitor your ROI

Here’s a taste of possible jobs in this area:

Sales manager
Field manager
National manager
Key account manager
Category manager
Trade marketeer
Shopper marketeer

Any questions? Interested in working with us? Contact us.