The consultant guaranteed the continuity of marketing activities by maintaining the in-house digital channels. In practical terms, this involved maintaining the website and writing blog posts. In addition, the consultant was responsible for the digital development of online sales of the brand in Belgium.
Explore our expertise in marketing.
Building a strong brand takes vision, creativity and tenacity.
Brands are only viewed as strong and inspiring if everything they do is relevant and consistent. There is no other way to achieve a durable market position.
Marketing communication can only be effective if brands understand their audience and know what pushes their buttons. With more and more data available to us, we can personalise our communications to an ever-greater degree — making them more and more effective as a result. However, customer expectations are evolving too, adding yet more complexity to the touchpoints puzzle.
More and more businesses are realising that they need to put their customers at the heart of every decision they make if they want to achieve success. After all, your product and your entire business is designed around them. These days, we have all the tools we could wish for to keep track of all customer contact, and that data can help us optimise our operations.
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Explore some of our case studies
CRM management at retailer
To boost its CRM activities, a retailer created a new role at its Belgian head office. Our consultant took up this role for the first six months, which gave the client the chance to take its time to find the perfect candidate, while also allowing plenty of time for the handover. During this initial period, our consultant set up and managed various projects, facilitating major leaps forward even before the post was permanently filled. After a thorough analysis of the client’s current CRM policy, the frequency of its e-mails was optimised and improved plans were drawn up for its e-mail and direct mail campaigns. Our candidate set up the initial phase of a new CRM lifecycle, which markedly improved the KPIs. The client also started making greater use of A/B testing, resulting in much more effective campaigns. These initiatives ensured the permanent employee hired for the role could hit the ground running.
Brand management in FMCG
This project took place at the market leader within a specific food sector in FMCG. To maintain a market-leading position, it is essential for a business to keep its brand at the forefront of everyone’s mind through activations, promotional campaigns and packaging based on a marketing plan devised at the start of the year. Brand management is a broad discipline that requires a different approach for every target group and sector. The most fun and challenging part of this project was its diversity: our consultant got to work with a range of channels, such as digital, retail (POS, promotional campaigns), sampling, media, outdoors and so on, using different methods to deliver the same message.
Brand activation in FMCG
One of our consultants was posted to a project at a drinks manufacturer undertaking a line extension. Introducing a new brand or flavour always works better when you offer consumers the opportunity to taste it. In other words: a sampling plan had to be part of the marketing plan. The best way to attract new consumers it to allow them to taste the product and show them how to use it. A sampling plan often goes hand in hand with a promotional campaign to encourage consumers to try the product.
Trade marketeer in food service
This project took place at the market leader within a specific product category in FCMG. The manufacturer in question had barely ventured out into the world of digital. Consequently, one of the main objectives was developing and maintaining its digital channels. The client also set up its first ever digital prospecting project. The brand is also very active offline, so our consultant ensured all marketing activities were consistent.
Campaign management in automotive sector
One of our consultants worked for a client in the automotive sector for a period of ten months. The project mainly involved developing campaigns for both new and existing models. As part of this, the consultant helped to develop outdoor materials, social media posts and e-mail campaigns and assisted in the creation of materials for dealers aimed at both existing and potential customers.