The consultant guaranteed the continuity of marketing activities by maintaining the in-house digital channels. In practical terms, this involved maintaining the website and writing blog posts. In addition, the consultant was responsible for the digital development of online sales of the brand in Belgium.
Marketing communication can only be effective if brands understand their audience and know what pushes their buttons. With more and more data available to us, we can personalise our communications to an ever-greater degree — making them more and more effective as a result. However, customer expectations are evolving too, adding yet more complexity to the touchpoints puzzle.
More and more businesses are realising that they need to put their customers at the heart of every decision they make if they want to achieve success. After all, your product and your entire business is designed around them. These days, we have all the tools we could wish for to keep track of all customer contact, and that data can help us optimise our operations.