SEO for dummies, get the basics rightSEO, a loaded term in marketing. Dodged by some, feared by many. And there’s a very good reason for this.…04.09.2020
Digital marketeers, better watch out, Ad Fraud is here!While the overall advertising spends on channels like television, print and outdoor is shrinking, there is one channel where ad…04.09.2020
Brands nowadays need guts.Are brands as important as they used to be? Back in the days when there were only a few A-brands…01.09.2020
Mass brands are showing cracksLast weekend an interesting article appeared in Belgian newspaper De Tijd: “When mass brands start to show cracks”. The reason…01.09.2020
New retail; what is it and will it create the need for new marketing?Alibaba is China’s largest online commerce company. It controls about 80% of the Chinese online market with marketplaces in both…01.09.2020
Sinterklaas, some retail facts and figures.It’s that time of the year again when children have impatiently awaited the nightly arrival of Sinterklaas bringing them toys…01.09.2020
Innovation & inspiration: 5 trends at PLMA’s World of Private LabelOn Tuesday (29th of May), we went to the 2018 edition of the PLMA fair “World of Private Label” at…01.09.2020
Increasing conversion on your e-commerce platform? Here’s how!We all know that the e-commerce world today is swamped with competitors big and small. E-commerce is hot and everyone…01.09.2020