Sciensano – The integration of two scientific institutions into “one health platform”As part of their merger, the two institutes called on BrainTower’s expertise to assist in the development a new vision,…17.01.2021
7 principles for high performing emailA lot of companies use email as a fixed part of their marketing mix. They understand the power of this…02.10.2020
BIO: what is it really?The trend has been very clear for some time now, people are becoming more and more aware of their health.…07.09.2020
Direct Mailing: why it still works well in 2020.We have heard it many times: print is dead! The opportunities in the digital scene are rapidly taking over print…07.09.2020
Creative brand communication in times of crisisIn times of crisis we are confronted with bad news and discomforting messages everywhere we look or listen. But fortunately,…07.09.2020
STAY HOME: How influencer marketing can help during a crisis.The streets are nearly empty, non-essential stores are closed for over a week now, teleworking is the newest trend and…07.09.2020
Why standard socio-demographic criteria aren’t relevant anymoreIf you read this, there is a big chance you had some kind of marketing or communications class in the…04.09.2020
Do you reach all your potential target groups?At our last BrainShower we had the honour and the pleasure to welcome Rachid Lamrabat as a guest speaker. He…04.09.2020
AI & Chatbots: the future is yesterdayChatbots and artificial intelligence. Two concepts from which we can no longer escape. For those who are not occupied with…04.09.2020
How Health Marketing keeps brands hotConsumer’s expectations have changed dramatically over the years. Early on, commodities fulfilled our basic needs. Later, commodities where turned into…04.09.2020