The consultant guaranteed the continuity of marketing activities by maintaining the in-house digital channels. In practical terms, this involved maintaining the website and writing blog posts. In addition, the consultant was responsible for the digital development of online sales of the brand in Belgium.
Everything starts with a great product or service, of course, but it is sales and account management that really drives the growth and profitability of a business. All sales activities must be efficiently organised, tailored to and with in-depth knowledge of key accounts.
Most stores have an online and an offline presence. But at which retailers do we want to be present? Which distribution strategy suits us best? Is expanding into e-commerce — on top of physical stores — really a good idea for my business? Which implications will this omni-channel strategy have for my business? What exactly is the business case?
There are a lot of things/departments/areas of expertise to be considered before you venture into a new sales channel. Our specialists can help you make the right decisions and support you with your distribution strategy, planning and implementation.
More and more businesses are realising that they need to put their customers at the heart of every decision they make if they want to achieve success. After all, your product and your entire business is designed around them. These days, we have all the tools we could wish for to keep track of all customer contact, and that data can help us optimise our operations.