This project took place at the market leader within a specific food sector in FMCG. To maintain a market-leading position, it is essential for a business to keep its brand at the forefront of everyone’s mind through activations, promotional campaigns and packaging based on a marketing plan devised at the start of the year. Brand management is a broad discipline that requires a different approach for every target group and sector. The most fun and challenging part of this project was its diversity: our consultant got to work with a range of channels, such as digital, retail (POS, promotional campaigns), sampling, media, outdoors and so on, using different methods to deliver the same message.