Why standard socio-demographic criteria aren’t relevant anymoreIf you read this, there is a big chance you had some kind of marketing or communications class in the…04.09.2020
Do you reach all your potential target groups?At our last BrainShower we had the honour and the pleasure to welcome Rachid Lamrabat as a guest speaker. He…04.09.2020
How to attract and engage talent?Our very own BrainTower-partner Caroline Vervaeke was a guest speaker at the 10th anniversary of Generations Recruitment. For this occasion,…04.09.2020
Interim management myths: true or false?It is vital for us to place the right people in the right place. And to do this, we want…04.09.2020
AI & Chatbots: the future is yesterdayChatbots and artificial intelligence. Two concepts from which we can no longer escape. For those who are not occupied with…04.09.2020
How Health Marketing keeps brands hotConsumer’s expectations have changed dramatically over the years. Early on, commodities fulfilled our basic needs. Later, commodities where turned into…04.09.2020
Our partner Daltix raises capital to accelerate growth19/06/2019 – Daltix is proud to announce that they have successfully completed a seed round of 1.3 million €. This…04.09.2020
SEO for dummies, get the basics rightSEO, a loaded term in marketing. Dodged by some, feared by many. And there’s a very good reason for this.…04.09.2020
Digital marketeers, better watch out, Ad Fraud is here!While the overall advertising spends on channels like television, print and outdoor is shrinking, there is one channel where ad…04.09.2020