Blog

Read our tips and opinions and discover the latest sales & marketing trends.

Are brands as important as they used to be? Back in the days when there were only a few A-brands…

01.09.2020

Consumers as well as retail professionals turn out to be confused about price dynamics in FMCG. A lot of people…

01.09.2020

Last weekend an interesting article appeared in Belgian newspaper De Tijd: “When mass brands start to show cracks”. The reason…

01.09.2020

Alibaba is China’s largest online commerce company. It controls about 80% of the Chinese online market with marketplaces in both…

01.09.2020

In former times, business landscape was not as intricate. Companies could select which aspect of their business model they would…

01.09.2020

It’s that time of the year again when children have impatiently awaited the nightly arrival of Sinterklaas bringing them toys…

01.09.2020

In times where Netflix is using your viewing data to predict which actors you’re most probable to like in their…

01.09.2020

Whether digital technologies need to be deployed internally or externally by a partner is an important strategic question for every…

01.09.2020

On Tuesday (29th of May), we went to the 2018 edition of the PLMA fair “World of Private Label” at…

01.09.2020

The Gulf region’s transition to a post-oil economy comes with both challenges and amazing opportunities for its various sectors and…

01.09.2020