BIO: what is it really?The trend has been very clear for some time now, people are becoming more and more aware of their health.…07.09.2020
Direct Mailing: why it still works well in 2020.We have heard it many times: print is dead! The opportunities in the digital scene are rapidly taking over print…07.09.2020
The impact of Covid-19 on the world of freelancersTo adequately answer this question, BrainTower conducted a research together with Profacts. The main goal of this research was to…07.09.2020
Creative brand communication in times of crisisIn times of crisis we are confronted with bad news and discomforting messages everywhere we look or listen. But fortunately,…07.09.2020
STAY HOME: How influencer marketing can help during a crisis.The streets are nearly empty, non-essential stores are closed for over a week now, teleworking is the newest trend and…07.09.2020
Why standard socio-demographic criteria aren’t relevant anymoreIf you read this, there is a big chance you had some kind of marketing or communications class in the…04.09.2020
Do you reach all your potential target groups?At our last BrainShower we had the honour and the pleasure to welcome Rachid Lamrabat as a guest speaker. He…04.09.2020
How to attract and engage talent?Our very own BrainTower-partner Caroline Vervaeke was a guest speaker at the 10th anniversary of Generations Recruitment. For this occasion,…04.09.2020
Interim management myths: true or false?It is vital for us to place the right people in the right place. And to do this, we want…04.09.2020
AI & Chatbots: the future is yesterdayChatbots and artificial intelligence. Two concepts from which we can no longer escape. For those who are not occupied with…04.09.2020